Everyone was alarmed by the scarcity of beds, oxygen, and even medications in the middle of the alarming increase in everyday cases. Preventive healthcare and nature-based technologies like nutraceuticals companies in India have become more and more popular as a result of the disruption caused by the coronavirus and the lack of access to medical facilities.
Lack of cure, drug side effects, rising hospital costs, and even concern over not having access to tertiary healthcare facilities have all helped to positively influence the trend and adapt to nutraceuticals. Everyone was made aware by COVID-19 that avoiding harm before it occurs is preferable since there is no way to undo it after it has been done.
The Emerging Industry of Nutraceuticals During the Pandemic
As prospective remedies to lessen the COVID-19 problems, nutraceutical manufacturers in India have come to light. In particular, these dietary additives improve a person’s immunity and augment the overall COVID treatment. Due to their greater accessibility and cost, such chemicals have been widely employed in practically every household.
Therefore, current research focuses on creating more sophisticated formulations from possible candidates for drugs, such as nutraceutical multivitamins, that have desirable qualities, such as being affordable, easily accessible, simple to administez`r, stable at room temperature, and possibly having longer shelf lives. Thus, numerous nutraceutical-based goods such compounds might be helpful tools for treating the symptoms and side effects of COVID-19.
Effective Nutraceuticals to Strengthen the Immune System
Most significantly, it has been demonstrated that opting for nutraceutical manufacturers in Ahmedabad, strengthens the immune system and guards against viral infections.
Studies on the treatment of COVID-19 symptoms including fever, discomfort, malaise, and dry cough have focused on dietary supplements such as vitamins, amino acids, antioxidants like curcumin, and probiotics.
It has been examined the prospects of different types of nutraceutical-based therapies for the treatment of COVID-19 critically in this study. The study did not include any scientific literature written in a language other than English.
The Government Prioritises Enhancing Nutritional Quality
The National Health Mission (NHM), the mid-day meal program, the Integrated Child Development Services (ICDS), and other concerted initiatives have all been undertaken by the government and private players in recent years to enhance the nutritional condition in the nation.
Another example is the multi-ministerial Poshan Abhiyan, which seeks to eradicate malnutrition in India by 2022. Before the shutdown, the Government Budget for 2020–21 included an increase in funding for nutrition-related programs of Rs. 35,600 crores.
Yet, the COVID-19 pandemic epidemic has highlighted the connection between a nation’s economic situation and nutritional quality even more. This will likely result in a renewed emphasis on nourishment in public health policies and programs, providing the nutraceutical business a significant boost as a result of the need to avoid illnesses and address extraordinary healthcare difficulties.
Observed Changed in Consumer Behaviour During Covid 19
According to a recent report by market intelligence firm Mintel, there have been more launches of vitamin and mineral supplements (VMS) in India. Also, it was discovered that one in five debuts in Asia originated in India.
It mentions that although India’s consumption rate was 37% before COVID-19, it is anticipated to increase in the upcoming months. As a result, the country’s shifting consumer behavior is reshaping the nutraceutical industry.
Given that consumption of these items, whether they be food products, functional foods, and drinks, or vitamins and minerals, is expected to increase significantly over the coming years, this is anticipated to herald significant advantages for the business both domestically and internationally.
Nutraceuticals Ingredients that are Widely Available
With a high level of biodiversity, a strong infrastructure for agricultural research, and a growing number of professionals in the area, India is ideally positioned to be a leader in the nutritional ingredient market.
The capacity to manufacture superior components from these botanicals, the know-how to quantify results in human studies from clinical research, and the ability to cultivate botanicals under carefully controlled settings can all contribute to growth.
Advantages of Nutraceuticals Supplements in India
Nutraceuticals are foods or components of foods that have medicinal or health advantages and can be used to treat or prevent disease.
As nutritional supplements are often made from naturally occurring ingredients, they have an advantage over pharmaceuticals because they rarely have negative effects.
This chapter reviews published research on frequently used dietary supplements for enhancing male fertility in humans. Many antioxidant activities and widespread availability characterize nutraceuticals.
The use of nutritional supplements typically promotes excellent health. Their main advantage is that anybody may eat them without concern for their negative effects or seeking medical advice.
Since they are either food or components of food whose intake satisfies hunger, nutraceuticals are widely available, less expensive than medications, and do not place an undue financial burden on their consumer. This simultaneously lessens the desire for food.
The preceding section has already addressed the direct health advantages of nutraceuticals.
Understanding the Importance of Nutraceuticals in India
Nutraceuticals are foods or food items with the potential to improve health and provide therapeutic effects. The majority of the food, pharmaceutical, and cosmetic sectors are becoming more and more interested in using consumable foods, fruits, and veggies as nutraceuticals.
Several fruits and vegetables, such as tomatoes, red grapes, and watermelon, include the carotenoid family, which includes the health-promoting compound lycopene.
Lycopene and other carotenoid family members have been demonstrated to have significant medical, scientific, pharmacological, and economic benefits.
In the food and nutraceutical sectors, they have a wide range of uses. These nutraceutical goals have prompted several businesses to extract lycopene using tomato peels and seeds to satisfy the demands of the food, pharmaceutical, and cosmetic industries.
To Conclude:
The nutraceutical sector is on a growth path, as seen by all these developments. Moreover, the government is promoting this expansion through regulatory assistance and initiatives like the recently passed FSS (Nutra) Regulations, 2022.
Together with providing clarification on numerous issues, this will enhance delivery forms and ingredients.
The nutraceuticals market is expected to expand as customers become more willing to try out various supplements for their unique needs as a result of future innovation and research, as well as a supportive environment. The result will benefit the market and the customer equally.